BIGGER AND LOUDER THAN EVER – PROJECT: ALOFT STAR 2018 COMPETITION SPOTLIGHTS EMERGING MUSICIANS FROM ACROSS ASIA-PACIFIC
Singer-songwriters across Asia-Pacific are invited to submit their
original compositions from 26 June to 31
July 2018 to compete for the
chance to record and digitally release their single
through Universal Music Group
India – June 26, 2018 - Marriott International’s Aloft Hotels, in
partnership with Universal Music Group & Brands (UMGB), the brand strategy
division of Universal Music Group (UMG), the world leader in music-based
entertainment, has launched the 2018 Asia Pacific edition of Aloft Hotels’ artist discovery
competition Project: Aloft Star Asia-Pacific. From June
26 to July 31, 2018, artists, bands and songwriters are invited to submit up to
two original songs in video or audio format. This
exciting contest shines a spotlight on the region’s incredible, undiscovered,
and up-and-coming talents.
The competition is open to entrants from countries in the Asia Pacific region. The countries are
in five clusters spanning eleven
markets: Australia, Greater China, India, South-East Asia (Indonesia,
Malaysia, Singapore and Thailand) and
South Korea. From the entries submitted, UMG
will select five finalists (one from each cluster) for an all-expenses paid
trip to Seoul, South Korea to battle it out in the grand finale to be held at
Aloft Seoul Myeongdong on 20 September 2018. Each finalist will also receive
100,000 Rewards points1 redeemable for stays at participating Marriott International hotels
around the world and other rewards.
Starting today, unsigned musicians can enter for a
chance to compete and win a grand prize that includes:
·
Artist & Repertoire (A&R) mentoring from UMG, which includes
advice on selecting a single to record, and expert guidance throughout the process
·
A professional recording session with UMG and opportunity to release the
single
·
An accompanying music video to be produced and released by UMG
This year’s Project: Aloft Star Asia-Pacific mentors include Indian singer and
composer Salim Merchant, whose scores have appeared in 100 Bollywood films; award-winning
Greater China singer and actress Rachel Liang; Korean R&B performing artist
SAAY; and Australian radio presenter Alex Dyson.
Music fans will have the
opportunity to vote for their favorite artists or bands via a public vote from September
3 - 19, 2018. Three lucky voters who predict the winner and provide a reason
why they picked them will stand a chance to win 50,000 Rewards points.1
“Aloft Hotels has always been the
brand for music makers and music lovers, but now through our collaboration with
UMG, we’re able to support emerging artists in a more meaningful way than ever
before,” said Toni Stoeckl, Global Brand
Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for
Marriott International. “The opportunity to record a single with one of
UMG’s prestigious labels and receive dedicated mentoring from the best in the
industry is very rare, and we’re so glad to be able to bring this chance to
emerging talent all over the world.”
Says
Olivier Robert-Murphy, Global head of
New Business at Universal Music Group: “UMGB is
proud to partner Aloft Hotels for Project: Aloft Star
Asia Pacific 2018. We love their shared ambition to discover and
nurture original singer- songwriters across such a diverse and musically
vibrant region. We’re thrilled to expand
our global relationship with Marriott International in such a strategically
important region for both companies.”
Aloft Hotels has been an incubator
for emerging musical talent for a decade. All Aloft Hotels around the world
host regular live music evenings in their W XYZ® bars with local up-and-coming
talent as part of the brand’s Live At Aloft Hotels music program. Aloft Hotels are in thriving music destinations,
welcoming touring musicians with special discounted artist rates, the
opportunity to use the W XYZ® bar as a performance space for free, and a
musicians’ guide featuring everything from where to dine late-night after a
gig, the best nearby affordable recording studio, to where to purchase guitar
strings, and more to hit the right note for each stay.
For more information, please visit: www.projectaloftstarasia.com
