Anamika Khanna brought alive a stunning interpretation of Lakmé’s beauty theme, ‘Nudes Reinvented’ at Lakmé Absolute Grand Finale
Mumbai, 4th February 2018:The ‘nudes’ trend has taken the fashion runway by storm, and Lakmé’s take on this popular beauty trend was the inspiration for Anamika Khanna’s Grand Finale at Lakmé Fashion Week Summer/ Resort 2018. Bringing Anamika’s collection alive, Kareena Kapoor Khan, the face of Lakmé Absolute, was seen in an all new avatar as she donned experimental street style like never before.
Anamika Khanna is known for creating magic by blending Indian colors with global contours. She followed her vision, while translating Lakmé’s beauty theme, to create a stunning fusion of traditional Indian aesthetics with edgy cuts.
Her designs were influenced by the new generation of millennials, who are bold enough to wear their individuality on their sleeve. The use of traditional zardozi in experimental ways and a mix of various textiles, colors and prints, gave each outfit apersonality. This, fused with the ‘nudes reinvented’ theme resulted in the grandest fashion extravaganza.
“It’s always fun to be back at Lakmé Fashion Week and the Grand Finale excites me the most. Interpreting Lakmé’s beauty theme of ‘Nudes Reinvented’ worked perfectly with my collection, as bothtrendsare big globally and have their own distinct flavor, which make them unique.”, says Anamika Khanna, Grand Finale Designer, Lakmé Fashion Week Summer/Resort 2018.
Commenting on the super-chic finale show, Purnima Lamba, Head of Innovations, Lakmé, said, “Indian women love color, and so Lakmé reinvented the international trend of nudes with a unique Indian touch. The diversity of our country’s skin-tones is matched in these custom-made nude shades that range from caramel to plum. And Anamika added the cherry-on-top with her creative energy tonight.”
Kareena Kapoor Khan, Lakmé Brand Ambassador, who was a stunner at the Finale said, “Being at Lakmé Fashion Week is always special for me and walking for Anamika at the Grand Finale this season was full of fun and surprises. I loved the way she showcased Lakmé’s beauty theme of ‘Nudes Reinvented’ in a superbly functional street style collection. Also, can’t wait to try out the new range which is the perfect blend of nude tone and rich colors.Nude look with a pop of color is literally my go-to option when stepping out. I am sure this range is going to become my new favorite”
The man who brought ‘Nudes Reinvented’ alive through makeup, Daniel Bauer, the Official Make-up Expert, Lakmé,said,“In keeping with the diversity of India and beautiful Indian women, Lakmé has launched a new Nudes collection which celebrates the many shades of beautiful skin from all corners of India. Nude makeup comes in many different shades and textures, Lakmé’s new collection showcases, the most suitable shades for Indian skin. These products have a very special place in my makeup kit, they are absolutely one of the first products I look for when I create a no makeup look.”
With Anamika and the ‘Nudes Reinvented’ range setting pace for this season, dare to embrace Lakmé’s nude trend enriched with rich color!
