SonyLIV crafts a new short film in association with IndiaFirst Life Insurance - Tera Mera Pyar Amar
Mumbai, February 21, 2018: SonyLIV, the
premium OTT platform of Sony Pictures Networks India (SPN) has crafted a new short film for IndiaFirst
Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is a
humorous take on life after death and how the protagonist, who is now a ghost,
has made sure he protects his family’s future in his absence.
The story is
about, Amar, who has his life (as well as death) planned. It is an amusing take
on how, if one has prepared for all the certainties of life (and death) then it
becomes easier for their loved ones to deal with their death. Through a
compelling storyline and relatable characters, the film drives home the
insurance company’s core message that life can be full of certainties if we plan,
in advance.
The main film will
be of 11 ½ minutes The film stars Namit
Das and Sandeepa Dhar in the lead roles, supported by Kabir Sadanand and Kunal Kumar.
SonyLIV has
always been on the forefront in providing scintillating cinematic experiences
through its contextual short films for its audience. It aims to redefine every
moment by providing original, contemporary and beautiful stories to bring alive
the brand ethos of ‘WE LIV TO ENTERTAIN’ with its wide-ranging library of
diverse content offerings
Link to the
film: https://www.sonyliv.com/details/short%20film/5734327015001/Tera-Mera-Pyar-Amar---Short-Film
Comments:
Uday Sodhi,
EVP and Head-Digital Business, Sony Pictures Networks (SPN)
“At
SonyLIV we strive to tell compelling stories that mirror society’s trends. We
are very happy to partner with IndiaFirst Life Insurance and help them take
their brand message to the masses. We are humbled that brands believe in us and
we will continue to create content which will resonate with the new age digital
consumer.”
Rushabh
Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance “The exponential growth of digital media has changed the
way our audience consumes content. Earlier the shelf life of short films was
limited to tele-films and film festivals but now smartphones and apps have
revolutionised our lives, giving us access to a plethora of content on-the-go.
Players like SonyLIV, create path-breaking content that helps reach a wider
target audience and we are delighted to be associated with this interesting
short film – Tera Mera Pyar Amar. This association is close to our heart as the
storyline is in-line with IndiaFirst Life brand messaging”
About SonyLIV:
SonyLIV is the first premium Video on demand (VOD)
service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for
users on all devices. Launched in January 2013, it enables users to discover 20
years of rich content from the network channels of Sony Pictures Networks’ Pvt.
Ltd. It also provides a rich array of movies, strong line-up of events across
all sports, shows, music, product reviews.
With over 47 million app downloads so far, SonyLIV
is the first amongst its competition to provide original exclusive premium
content. As a true pioneer in its space, SonyLIV launched India’s first-ever
original show exclusively for the online platform earlier this year. With
#LoveBytes, it became the country’s first digital video-on- demand (VOD)
platform to introduce an innovation of this nature. SonyLIV also launched YOLO
- You Only Live Once, the first-ever regional language web-series on an OTT
platform in India and LIV FIT the first-ever health and wellness segment on an
OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids
as its premium content especially designed for children.
The digital platform is a home to over 4000 hours
of food content making it the one stop destination for food lovers.
Streaming the biggest football tournament of 2017 –
U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online
destination for football fans.
About IndiaFirst
Life Insurance
Headquartered in Mumbai, IndiaFirst Life Insurance,
with a paid-up share capital of INR 625 crore, is one of the country's youngest
life insurance companies. It is promoted by two of India's largest
public-sector banks - Bank of Baroda and Andhra Bank along with UK's leading
risk, wealth and investment company Legal & General. Bank of Baroda holds a
44 percent stake in IndiaFirst, while Andhra Bank and Legal & General hold
a 30 percent and 26 percent stake respectively. IndiaFirst believes it can
differentiate itself through simple, easy to understand products that are
fairly priced and efficiently serviced. Today, IndiaFirst Life is present in
over 1,000 cities and towns across the country through 10,000+ points of sale.
The company has garnered over INR 10,858 crore of assets under management as on
March 31, 2017.
For details please visit: www.indiafirstlife.com
About
Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is a subsidiary
of Sony Corporation which owns and operates the Sony Entertainment network of
television channels.
SPN comprises 31 channels including Sony
Entertainment Television (SET and SET HD), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi movies and
special events channel; MAX 2, another Hindi movie channel showcasing great
India Cinema; MAX HD, a high definition Hindi movie channel airing premium
quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre leader in
rural Hindi speaking markets (HSM) showcasing the best of Hindi general
entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the
English movie channels; LePlex HD showing critically-acclaimed Hollywood films;
AXN and AXN HD, the action and adventure-oriented English entertainment
channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment
channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi
music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids
entertainment channel; Sports Network comprising 11 sports entertainment
channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,
SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN
GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN
Productions, the networks’ film production arm and Sony Pictures Networks
Distribution Pvt Ltd. (SPND) that distributes the networks television channels
across different genres and languages through multiple content delivery
platforms. SPN reaches out to over 700 million viewers in India and is
available in 167 countries.
The network is recognized as an employer of choice
within and outside the media industry. SPN is a recipient of several awards,
including the ‘Aon Best Employers India’ Award in the 2017 edition in
recognition of SPN’s unique workplace culture and exceptional people practices,
consistently ranking amongst India’s Top 10 Companies with Best Health &
Wellness Practices by SHRM & CGP Partners, listed by Working Mother &
AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged
one of India’s Great Mid-Size Workplaces by the Great Place To Work® Institute
for the 2017 edition.
Sony Pictures
Networks India Private Limited is in its 23rd year of operations in
India. Its subsidiaries include Sony Pictures Networks Distribution India Private
Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private
Limited, Taj Television (India) Private Limited, Aqua Holding Investments
[Pvt.] Ltd., and Bangla Entertainment Private Limited.
