Role of Digital Marketing
Digital marketing is one of the most trending technologies these days. The recent 2016
presidential elections demonstrated that digital marketing also has its
application in politics. It has already been successfully adopted in business,
and now it is gaining its popularity in elections. With the help of
geo-targeting ad campaigns, the politicians can now easily target the required
voters. Therefore, it is essential for the politicians to know the four major
methods of targeting the voters: geographic, demographic, based on interest,
and behavioural.
Geographic:
Geographical
targeting is the most common form of the geo-targeting ad campaign. It allows
the politicians to target the voters based on the specific town, city, zip-code
or region. Therefore, the politicians
can spend a minimal amount to target a huge audience within a specific target.
Such a targeting allows them to avoid additional ad expenses on people outside
the specific location.
Demographic:
The
demographic targeting allows the politicians to target a specific age of
people. For instance, they can target people of age between 20 and 25 years,
working in a specific industry. Such a strategy will be useful in places where
most of the population is within the age limit 20 and 25.
Interest-based:
The
interest-based targeting method aims to display the ad to people based on a
specific interest. This method of targeting can be useful for the politicians
when they aim at a campaign specific to a particular interest. For instance, if
the politicians want to run a campaign that is beneficial for sportspersons,
they can run interest-based ads for people who have expressed their interest in
sports.
The ad will be directly targeted to the people who are interested in
sport and other people will not be able to see the ad. As a result, it helps
save a lot of money.
Behavioural:
The
behavioural targeting method focuses on the targeting the ads to people based
on their previous activities. For instance, retargeting is one such form of
behavioural targeting where the ads are retargeted to people who have already
taken part in their previous ads.
