How to achieve digital marketing success with email marketing?
All those experts who said that email
marketing is dead, might want to take back their words. This form of digital marketing is very much alive
and kicking. And when it is used in a judicious way, it can reap high dividends
for the brands and the digital marketing
agencies. What made email marketing a less potent force in the bygone years was
the improper use of this highly efficient medium. Emails are sent to real world
people, but somehow the messages disseminated by the brands through them got
robotic. This led to a massive downfall of the medium. But, marketing Gurus
after storming their brain have now come up with some best practices. We would
like to discuss some of the best practices, here, today.
·
It's not all about
marketing:
Marketers thought they had to put the foot on the accelerator right from the
first mail they sent out. Well, the mindset of the email recipients does not
tick that way. They want to get acquainted to a brand, learn all about it, make
sure it is a trusted name and then they would be interested in doing some
business with you. So, marketing comes as a third or fourth stage in your email
marketing campaign, it is all about building relationships.
·
Give them value for
time:
The irony of the present generation is a lack of time. The modern day customers
want more with every second they spend. If your mailers are not giving them any
value for time, then it will have a high chance of landing in the Spam Box,
putting lids on your marketing prospects. You might want to provide them value
with your unique content (related to the sector) or through a flurry of offers,
depending on the stage of email marketing you are in.
·
"Only for
you" deals and offers: There has to be some offers and deals kept aside for the
email recipients solely. You cannot send them the offers that are already
ongoing at your website or social media pages. Make them believe they are
special and you will see them give you special treatment (by subscribing to your
emails).
·
Understand their
needs:
You might be having "N" number of products, but not everyone would be
interested in all of them. This is why the segregation of the email list is
very important. Segregate the recipients in terms of their likes. Feed them
information which would be helpful for them. This would enhance chances of
conversion through email marketing.
